a p e r t u r e | Hub

the difference between failure and success is marketing

About Us

a p e r t u r e is a community built on the exchange of ideas around technology, strategy and the dynamics of the platform economy.

It is both a virtual community — sharing and discussing ideas through articles, podcasts and a bi-weekly newsletter — and a physical one, organizing meetups in Geneva, Zurich, Berlin and Bucharest. Our aim is to improve our collective intelligence by subjecting ideas to multiple filters  — establishing the right context, narrowing down the arguments and encouraging contrarian viewpoints— all within a safe, non-polarizing environment.


A r t i c l e s


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N e w s D i g e s t


Featured articles

not being able to execute on micropayments business models is bad for business and for consumers.

Is Spotify the new MoviePass?

 A look at existing and emerging internet-age business models

Read article
make the Swiss brand more successful: pivoting from “Swiss Made” to “Swiss Designed”

The Internetworked Nation

 Neither cuckoo clock nor silicon, Switzerland’s adaptive system combines lasting quality with cutting edge innovation

Read article


The rise of the Growth Platform

The rise of the Growth Platform

In pursuit of faster growth, firms must choose what not to do.

Introducing | a p e r t u r e

Introducing | a p e r t u r e

The future of strategy depends not on changing perspective, but on changing perspective and light

Re-imagining the safety net

Source: N. Colin, HEDGE, Illustrator: Marguerite Deneuville

A review of HEDGE, by Nicolas Colin.  Illustrator: Marguerite Deneuville

How Marketing Adapts to the Networked Age

How Marketing Adapts to the Networked Age

spoiler: it’s not adtech

Firms need business model change, not blockchain

Firms need business model change, not blockchain

In banking we can safely predict that it won’t be blockchain or APIs or AI that transform the industry. Instead, it will be new business models empowered by those technologies. 

An Unpretentious Case for Blowing Some Tailwind into Airbnb

Airbnb is facing a perfect storm of challenges, but that is where its future might lie.

Or how the short-term accommodation-rental platform should re-discover its roots as a safety layer for both guests and hosts


[Ep. #2] Switzerland, wake up!

We discuss with Martin Naville, CEO of Swiss American Chamber of Commerce, whether Switzerland is losing its competitiveness in attracting multinational corporations. 

Full transcript here.


[Ep. #1] Playing Devil’s Advocate

Ben Robinson sits with our guest David Galbraith, Partner at Anthemis VC, discussing big topics — fintech, internet business models, economics, politics, the climate — but through the prism of what people are missing or what are they not asking themselves.

Full transcript here.




About our digest

We live in the world Herbert Simon predicted where "a wealth of information creates a poverty of attention" and so curation is more valuable than ever.  

Every two weeks Dan Colceriu sends out a newsletter with carefully selected reading content across strategy and business development, evolution of the firm in the digital age, and the broader context of the platform economy.

a p e r t u r e | Newsletter #22

For Europe, strategy lessons from internetworked Switzerland


a p e r t u r e | Newsletter #21

Internetworked strategy and work 


a p e r t u r e | Newsletter #20

Superstar firms, falling stars, ecosystems and agglomeration


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